CLASSIC BRAND, NEW FACE

I developed this campaign on spec to help the Goya brand reach a broader audience to help increase sales of their flagship soda, Jamaican Style Ginger Beer. My writer and I canvased New York's supermarkets and convenience stores, discovering countless inferior brands were visible while Goya had almost no presence.

We explored various ways to highlight the products unique features: an nose-burning fizz and explosive, spicy taste. It truly must be experienced for one's-self.

CHUBB     DIRECTV     RAY DONOVAN     DR. SCHOLLS      DIRECTV STREAMING     DIRECTV SPORTS
ROCHE     SOCIAL     SHIRE     BEST MADE CO.     OTEZLA     EAST & LO     GOYA     AMGEN

BRIANMALINCHAK@GMAIL.COM