BRANDING AND
ORDER-EXPERIENCE OVERHAUL
🙁 BEFORE THE REDESIGN
Directv had a great service but it’s existing site had major design, ux and communication issues.
🎉 AFTER THE REDESIGN
AFTER THE REDESIGN
Mobile-first strategies and a "keep it simple" philosophy helped us focus on the core customer and business needs.
CONVERSION LIFT
Months of Creative, UX and A/B testing helped us refine all entry points to the order-flow, seeing increases in Add-to-Cart and Cart-to-Conversion rates while simulatineously lowering Cart-Abandonment.
The guiding principles were give people less to do to get Directv and increase transparency around billing expectations.
PREP WORK
Directv.com was comprised of 1000s of pages and multiple business owners. We started from scratch; going through multiple iterations before landing on the right balance of design and marketing. It was critical we leverage insights from all business teams and stakeholders.
Site metrics, customer journeys and competitive research
Map out the big wins and create a release schedule
UX research and iteration
MY ROLE
As Creative Director of US digital content marketing, I led the design team and cross-functional groups to re-envision the customer facing Directv content experience. Efforts resulted in double-digit conversions early after release. We had our eye on later updates as well, setting in motion backend structure overhauls that would make for significantly easier digital touchpoint updates in the future as business and user needs evolve.
BRIANMALINCHAK@GMAIL.COM